BEYOND STRATEGY

Marketing for
an AI First world

Carrington Malin helps large organisations, digital brands and fast growing tech ventures with brand, communications and go-to-market strategies. He also has a focus on emerging technologies and the key trends that are shaping our new AI first world.

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Who is Carrington Malin?

I’m an entrepreneur, marketer and consultant, focused on emerging technologies and our new AI first world of communications. As a consultant, I help companies, startup ventures and public sector organisations to develop strategies for communications, marketing and digital initiatives, leveraging new technologies.

Although I have experience in a variety of different industries, I’ve been consistently working with the technology industry for more than twenty years, seeing wave after wave of new technologies firsthand. In fact, I’ve worked with clients across almost every technology sector from microchips to consumer electronics, from smart phones to national telecom networks, and from ecommerce to industry regulation. I’ve also seen digital communications bring wholesale change to the world of sales and marketing, changing the way consumers behave and the way brands market to them.

Today, my work increasingly supports emerging technology ventures related to artificial intelligence (AI), augmented reality (AR) / virtual reality (VR), blockchain, drones, Internet of Things (IoT), robotics and smart cities. I’m also watching closely how artificial intelligence and other emerging technologies are changing brands, consumer behaviour, media and communications.

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Who is Carrington Malin?

Carrington Malin



My recent articles


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April 6, 2024 0

It’s 20 years now since I signed up for LinkedIn, so here are 20 things I’ve learned from the B2B social networking platform. To mark my 20 years on LinkedIn, here are 20 things I’ve learned from LinkedIn, since I joined the B2B social networking platform on April 6th, 2004. Of course, my experience does […]

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March 17, 2024 0

Without methodically planning your sales and marketing, you are just as methodically planning to fail. Yes, even if you’re just an early stage venture with little budget. I’ve talked to dozens of AI startup founders over the past few years. All of them passionate about their technology. All obsessed with what their technology can do […]

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October 5, 2023 0

Like it or not, autonomous systems are going to play an increasing role in defence capabilities moving forward, across all domains and using a wide variety of automated systems. Autonomous aerial systems could soon be relied on heavily by defence programmes, from small, low cost drones, through to AI pilot systems. Over the past twenty […]

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September 4, 2023 1

So, you think that your AI generated content is fooling everyone? Think again. If you are happily creating articles, posts and comments using Generative AI, feeling safe in the knowledge that no one will ever guess that your content is ‘AI’, dream on! Your audience is already developing a sixth sense to instantly tell human […]

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NEW REPORT

New report – Dubai’s New Drone Law

The Government of Dubai has recently issued a new drone law (Law No. 04 of 2020), outlining new regulations governing commercial drone activity in the emirate. Dubai’s new drone law could allow emirate to leapfrog the global competition and kick-start a whole new industry that is right at the forefront of innovation.

The new Dubai drone law paves the way for Dubai Department of Civil Aviation (DCAA) to implement a ‘Dubai Sky Dome’ initiative, which aims to create a virtual airspace infrastructure and ecosystem for commercial drone use in the emirate. The new law and the Dubai Sky Dome combined could significantly change the commercial environment and the roll-out of the new regulation is bound to be watched closely by policy makers the drone industry worldwide.

For an overview of Dubai’s drone sector, global context, the new law and potential opportunities for the industry, download your free copy of my Executive Summary on Dubai’s new drone law


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