Marketing for
an AI First world
Who is Carrington Malin?
Although I have experience in a variety of different industries, I’ve been consistently working with the technology industry for more than twenty years, seeing wave after wave of new technologies firsthand. In fact, I’ve worked with clients across almost every technology sector from microchips to consumer electronics, from smart phones to national telecom networks, and from ecommerce to industry regulation. I’ve also seen digital communications bring wholesale change to the world of sales and marketing, changing the way consumers behave and the way brands market to them.
Today, my work increasingly supports emerging technology ventures related to artificial intelligence (AI), augmented reality (AR) / virtual reality (VR), blockchain, drones, Internet of Things (IoT), robotics and smart cities. I’m also watching closely how artificial intelligence and other emerging technologies are changing brands, consumer behaviour, media and communications.
Carrington Malin
My recent articles
Is your content ready for GenAI? The new generation of AI chatbots still only account for a small percentage of Internet traffic, but the writing is on the wall: GenAI will not only change search traffic forever, it will change consumer behaviour forever too. Anyone even vaguely involved in marketing and communications will have noticed […]
AI First is a developing consumer behaviour, rather than an approach to automation. It wouldn’t be technology, if it wasn’t accompanied by a lot of buzzwords! The industry has really excelled itself recently, popularising such technical terms as large language models (or LLMs), Generative AI, prompt engineering, and now AI agents! Whilst it’s true that […]
It’s becoming a new communications quandary – When do you tell your audience that you’ve used AI in creating something? When do you announce proudly that your new creation was produced using the latest AI technologies? When do you need a disclaimer? And is it ethical to keep quiet about it altogether? These are questions […]
It’s 20 years now since I signed up for LinkedIn, so here are 20 things I’ve learned from the B2B social networking platform. To mark my 20 years on LinkedIn, here are 20 things I’ve learned from LinkedIn, since I joined the B2B social networking platform on April 6th, 2004. Of course, my experience does […]
New report – Dubai’s New Drone Law
The new Dubai drone law paves the way for Dubai Department of Civil Aviation (DCAA) to implement a ‘Dubai Sky Dome’ initiative, which aims to create a virtual airspace infrastructure and ecosystem for commercial drone use in the emirate. The new law and the Dubai Sky Dome combined could significantly change the commercial environment and the roll-out of the new regulation is bound to be watched closely by policy makers the drone industry worldwide.
For an overview of Dubai’s drone sector, global context, the new law and potential opportunities for the industry, download your free copy of my Executive Summary on Dubai’s new drone law
