Writing, blogs and articles in the media

Is your content ready for GenAI? The new generation of AI chatbots still only account for a small percentage of Internet traffic, but the writing is on the wall: GenAI will not only change search traffic forever, it will change consumer behaviour forever too. Anyone even vaguely involved in marketing and communications will have noticed […]

AI First is a developing consumer behaviour, rather than an approach to automation. It wouldn’t be technology, if it wasn’t accompanied by a lot of buzzwords!  The industry has really excelled itself recently, popularising such technical terms as large language models (or LLMs), Generative AI, prompt engineering, and now AI agents! Whilst it’s true that […]

It’s becoming a new communications quandary – When do you tell your audience that you’ve used AI in creating something? When do you announce proudly that your new creation was produced using the latest AI technologies? When do you need a disclaimer? And is it ethical to keep quiet about it altogether? These are questions […]